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Understanding and Marketing to the Long Island Consumer: A Small Business...
Take a look at a recent interview I did with Fios1. There are lots of nice graphics, too. Filed under: Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and...
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Online Tips for Small Retailers: A Video
This TV interview recently appeared on Fios1’s Money & Main$Street show. It deals with the issues surrounding small retailers and their involvement with the Web. Filed under: Online Retailing,...
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A Small Florist Flourishes
Today, times remain tough for a wide variety of retailers — both large and small. But, as always, there are some shining stars. And we can learn from them. One such star is Andrea Glass, a florist in...
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How SMB Retailers Can Better Utilize Twitter
Twitter keeps growing in popularity as a social media platform. According to its Web site, Twitter has “284 million monthly active users. 500 million Tweets are sent per day. 80% of Twitter active...
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A Small Business Guide: Using Database Marketing to Target Loyal Customers
TIPS FOR BETTER RETAILING: “Using Database Marketing to Target Loyal Customers” by Joel R. Evans and Barry Berman As we noted last month, too many firms concentrate on how to woo new customers and do...
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Small Firms and Social Media: A 2015 Status Report
Small businesses are really stepping up their social media activities. This is borne out by a recent survey by Clutch, a consultancy that gathers research and reviews on development, design, and...
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For Small Businesses: Payment Processing Must Be Easier
For large retailers, handling multiple credit/debit card brands is pretty systematic due to their own sophisticated computer systems and the support from the major card issuers. The tasks are not as...
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Advice from Alibaba’s Jack Ma
Jack Ma, who started life with very little, is now one of the richest people in the world. He is the founder and executive chairman of retail behemoth Alibaba Group, which generates hundreds of...
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Business Expansion Tips
Looking to expand a business? What are some important do’s and don’ts to consider? Here are several tips. As Nina Ngai, writing for American Express Open forum, advises: DO research and prepare a...
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Do You Want to Be a Successful E-Business?
Would you be surprised to learn that only a small percentage of E-commerce sites gain any traction at all? Most dwell in obscurity. Consider these observations from Cent Muruganandam, writing for...
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Best Blogs for Small Retailers
There are many great online resources for small business, including the Web sites of Small Business Administration, Entrepreneur, and Inc. They deal with a variety of topics to assist startups and...
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It’s Time for Small Business Web Sites to Step Up
There’s been a lot of discussion about how leading traditional retailers are stepping up their online efforts and investing more in there sites. But, what about small businesses? They need to step up...
View ArticleTracking Small Business Trends
As with large firms, tracking small business trends is imperative. IF small firms want to adapt to the marketplace! To best face competition, they must do so. Before studying trends, read these posts:...
View ArticleSmall Businesses Are Charging Ahead
Many small business trends are worth studying. Now, let’s consider how small businesses are charging ahead. According to Vangie Beal for Webopedia: “A small business is privately owned and operated....
View ArticleFree Advertising Tools
In this post, we cite free advertising tools for small businesses. By using these tools, a firm can hold down its costs. And it can advertise more effectively. Because we like free, also consult these...
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